CLUNY CASTLE
In 2016 I was approached to rebrand Cluny Castle Estate, a luxury property located in the countryside surrounding Aberdeen. The company was keen to have a complete overhaul of their image, including a redesign of their logo, website and promotional material. Alongside key members of staff and management, and overseen by the owner of the property, I developed a modern aesthetic for the castle that brought it into the 21st Century, whilst keeping true to it's prestige and historic roots.
From my initial research, it was clear that the main building had a commanding presence on the estate, one that would be instantly recognisable to anybody as they were arriving at the property. Drawing on this strong visual presence, I created a logo that captured the simplistic majesty of the castle whilst making use of delicate decals, reminiscent of a traditional crests, to act as a reminder of the buildings heritage.
From my initial research, it was clear that the main building had a commanding presence on the estate, one that would be instantly recognisable to anybody as they were arriving at the property. Drawing on this strong visual presence, I created a logo that captured the simplistic majesty of the castle whilst making use of delicate decals, reminiscent of a traditional crests, to act as a reminder of the buildings heritage.
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