GAVIN RUTHERFORD ILLUSTRATION & DESIGN
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ALWAYS THERE FOR YOU

T-shirt design commissioned by charity supporter Lovelin, in partnership with The Scottish Association for Mental Health. As part of this project I was tasked with producing a t-shirt design to represent the tagline 'Always There for You'. £5 from the sale of each t-shirt would go towards SAMH, furthering the fantastic work that they do.
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In response to this task I developed the featured design. Otters are known to hold each others hands to ensure that they do not get lost at sea. I thought this simple imagery acted as an interesting analogy for the work done by SAMH. At it's core, they provide a system of support to help those who do feel lost, both emotionally and mentally. Hand holding is one of the most primitive ways to show support for someone and is a powerful tool when helping those in turmoil. By using animal imagery to convey this idea, I believe it created a subtle, yet powerful message that had broad appeal amongst both animal lovers and charity supporters alike. 
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07825 831 138
g.r.rutherford@hotmail.com

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© Gavin Ross Rutherford 2017
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  • Illustration
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